Friday, April 12, 2013

Marketing Communications Manager (Asia Pacific) – Position is based in Singapore

You will be a key member of the Asia Pacific marketing team and be responsible for delivery of regional marketing communications programs. Supporting the Asia Pacific Sales & Marketing function, you will be required to develop and deliver marketing communications initiatives to both internal and external customer audiences. You will work closely with and provide support to marketing field teams, global marketing communications, and other key Verizon Enterprise Solutions groups.

Job Description
To develop and execute regional business driven marketing communications programs that will engage customers and prospects, and promote the Verizon brand and industry leading capabilities.  This includes:
·         In consultation with regional marketing teams and other relevant groups, develop and execute the marketing communications plans required to support marketing programs, campaigns and launches. 
·         Provide appropriate materials, tools and message development for regional marketing and sales teams, including items such as copy for emails, web content, newsletters, customer advocacy, advertising materials and internal marketing announcements. 
·         Manage the customer advocacy program.
·         Take a regional view of local communications programs.  Establish with sub-regional teams suitable (internal & external) communications touch points and ensure and that communications are delivered in accordance with objectives.
·         Author and provide input into communications forums & newsletters that promote sales and marketing activities internally and deliver key regional messages to teams.
·         Coordinate with Global Marketing and Global Communications teams, to understand global marketing communications deliverables and timelines.  Influence stakeholders effectively ensuring messages are suitable and timely for use in Asia Pacific.  Provide feedback on a regular basis.
·         Develop, maintain and drive communications project plans so that initiatives are consistent and run to schedule.  Ensure that all key parties are properly engaged.
·         Review locally developed marketing communications content.  Ensure go to market messages are consistent, relevant and effective.  Establish feedback and measurement mechanisms to understand which communications tools and messages are most effective.
·         Help support development of Asia Pacific Verizon Enterprise Solutions value propositions and unique messaging.
·         Manage Verizon brand guidelines, ensuring policies are followed to ensure best representation of the Verizon image. 

Person Specification:
·         You should have a degree or higher in marketing, communications or a related field of study is required.
·         You must have more than 15 years of experience in Marketing Communications (Internal and External) within an IT or ITS or Telco or ICT industry preferably with a Global Services or Software or System Integration company in Singapore.
·         You must have good understanding of Asia Pacific market place – experience working across multiple cultures.
·         You should have demonstrated competency in various marketing communications media and methodologies.
·         You should have the ability to localize existing or develop new materials as required and be able to interpret data to generate compelling marketing communications campaign messages and approach.
·         You should have strong Content development and writing skills in providing materials, tools, emails, web content, newsletters, announcements, customer advocacy, forums, programs and calendars for both internal and external communication purposes.
·         You must have experience in email marketing tools (eg: Marketo, Silverpop, Eloqua, etc..,)
·         Your experience working with Sales management is a major plus.
·         Your experience in (SDFC) is a plus

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